Larry G. Dix II is living proof that grit still wins. From loading lumber as a yard dog at 18 to building multimillion-dollar ventures across manufacturing, real estate, and ranching, his journey is a masterclass in perseverance, purpose, and Do What’s Right™—even when it’s not easy.

He’s the founder of APEX, a leading truss manufacturing company, and will serve as President of the Structural Building Components Association (SBCA) beginning September 2025.

A dynamic keynote speaker, bestselling author, and host of the top-ranked Born or Made podcast, Larry speaks from experience—not theory. His book Born or Made: Fear Is a Liar, Defeat Is Overrated explores the DNA of elite entrepreneurs and what it really takes to lead with integrity.

Outside the boardroom, Larry is a licensed race car driver who thrives on competition, a rancher who values legacy, and a man deeply committed to wellness. He embraces cold plunges, sauna training, and time in the wilderness as part of his personal discipline—staying sharp in both mind and body.

Whether on stage or behind the mic, Larry delivers raw, relatable stories and real-world strategies that drive action—making him a sought-after speaker for leadership events, entrepreneur summits, and mission-driven organizations ready to level up.